This just in...

... from the Ministry of Truth's Newspeak division. The NYT reports U.S. Officials Retools (sic) Slogan for Terror War [note, would someone please wake up the NYT headline editor... (s)he appears to be asleep at the switch] (emphasis mine):

The Bush administration is retooling its slogan for the fight against Al Qaeda and other terrorist groups, pushing the idea that the long-term struggle is as much an ideological battle as a military mission, senior administration and military officials said Monday.

In recent speeches and news conferences, Defense Secretary Donald H. Rumsfeld and the nation's senior military officer have spoken of "a global struggle against violent extremism" rather than "the global war on terror," which had been the catchphrase of choice. Administration officials say that phrase may have outlived its usefulness, because it focused attention solely, and incorrectly, on the military campaign.

You don't suppose that it is merely a coincidence that the arabic word for "struggle" is jihad? So, now we're in a jihad against the jihadists?

Which is better: GWOT or GSAVE? GSAVE sounds like some new kind of investment vehicle.

Can we expect that all subsequent FoxNews reports from Iraq will be reporting on the "Struggle in Baghdad" or the "Struggle in Iraq"?